Valero is a energy company that wanted a tool to promote themselves and their gas stations around the US. The purpose of the site was to build the brand Valero into a functional, appealing and engaging roadtrip planner that sparks the imagination and allow people to dream up their next vacation; a roadtrip across USA.
My vision was to reflect the diversity and contrast of al the things you can experience in this country – ergo a ‘rich’ expression with many elements and detailed illustrations. The first page is designed to be a a simple and playful entry point where the user gets encouraged to play around and see what possibilities a roadtrip in america could encompass. From there on you can choose to build your own roadtrip from scratch or select one of 8 featured trips as a starting point. The road trip planner has smart integration with Yelp and Google maps and you can easily see where the best and closest restaurants, national parks and Valero gas stations are positioned.
Url: planyourroadtrip.com | Company: Last Exit | Me: Information Architecture, Art Direction, Illustration & Design
