As an extension of the ‘Be Stupid’ campaign, an interactive installation got set up in the 5th ave flagship store in Manhattan where anyone could come in and reveal their confessionals. The videos got automatically streamed outside to the store front window for the public to see and emailed to consumers to share via social media.
Agency: Last Exit | Role: Lead Design
A LED ticker in the window allowed consumers to tweet or SMS a confession from anywhere in the world. Ex-cast members of MTV’s The Real World judged consumers confessions before an audience of hundreds outside the store window, rewarding the best entries.